The Entrepreneurial Free Agent and Dejobbed Small Business R&D Lab
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Your Job
by Marshall McLuhan

The following excerpt comes from page 20 of the "digitially remastered" edition (1996) of The Medium is the Massage:

When this circuit learns your job, what are you going to do?

Jobs represent a relatively recent pattern of work. From the fifteenth century to the twentieth century, there is a steady progress of fragmentation of the stages of work that constitute mechanization and specialism. These procedures cannot serve for survival or sanity in this new time.

Under conditions of electric circuitry, all the fragmented job patterns tend to blend once more into involving and demanding roles or forms of work that more and more resemble teaching, learning, and "human" service, in the older sense of dedicated loyalty.

Unhappily, many well-intentioned political reform programs that aim at the alleviation of suffering caused by unemployment betray an ignorance of the true nature of media-influence.

"Come into my parlor," said the computer to the specialist.

by Marshall McLuhan

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