Visit the Chandler Guild microenterprise network web site...

An Applied R&D Lab Serving Solo and Family-based Entrepreneurs in Rural and Distressed Urban Communities
'War College' of the Small Is Good Business Revolution
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Web Site To Feature Innovative Business Model and E-Commerce Marketplace Supporting Soy Wax Candlemakers

For Immediate Release

Visit the Soyawax web site...

5 March 2003, Des Moines, IA USAJim Salmons, co-founder and research director of Sohodojo, and Michael Richards, co-founder and president of Soyawax, today announced a strategic partnership to create and evolve the Chandler Guild, a microenterprise network of soybean wax candlemakers. The Chandler Guild will revolutionize the candle industry as much as Soyawax's invention of soybean wax has already shaken up an industry in the midst of a significant consolidation of manufacturers and distribution channels.

"This is very much a case of what's old is new again," said Jim Salmons, a microenterprise network pioneer and social entrepreneur. "The candle industry is huge with a small number of entrenched mega-players. When you can't beat them and you don't want to join them, you have to make an end-run around them to reach your customers. That's what our partnership will do. The Chandler Guild is a 21st century spin on a medieval village enterprise and the craft guild."

"By working with Soyawax to create an Internet-based microenterprise network powered by a story-driven and game-oriented marketplace, Sohodojo will make it possible for us to realize our vision that revisits and reinterprets the medieval enterprise of the village chandler, or candle-maker," Richards said. "Internet communication technologies, especially freely available Open Source software technologies, make it possible for a small lab like Sohodojo to work with an emerging business like Soyawax to create industry-reshaping technical and business model innovations that will have traditional candle companies going back to their drawing boards."

The Chandler Guild community and its web site are in the early stages of development. To learn more or to get involved, visit:



Jim Salmons
Sohodojo, Inc.
Havre, MT USA
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Michael Richards
Soyawax, Inc.
Cedar Rapids, IA USA

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Founders and
Research Directors

Jim Salmons
Timlynn Babitsky
JFS Consulting
Raleigh NC USA

Advisory Board

Allan Cohen
Distinguished Professor in Global Leadership
Babson College
Wellesley, MA USA

Andrew Cohill
Knowledge Democracy Center
Founding Principal
Design Nine Organization
Blacksburg, VA USA

Perri Morgan
State Director, NC
National Federation of Independent Business
Raleigh, NC USA

Michael Moshell
CREAT Digital Media Program
Chief Scientist
Visual Systems Lab
Univ. Central Florida
Maitland, FL USA

Gary L. Murphy
President and CEO
Teledynamics Communications, Inc.
Sauble Beach, ON, Canada

Jim Schneider
Tax Attorney
Home-based Business and EZ/EC/RC/HUB Advocate
San Diego, CA USA

Rick Smyre
Communities of the Future
Gastonia, NC USA