An Applied R&D Lab Serving Solo and Family-based Entrepreneurs
'War College' of the Small Is Good Business Revolution
A Faith Popcorn-inspired Clickspread Analysis
A Social Trend Assessment of the JFS Consulting nanocorp
Clickspread Analysis: JFS Consulting's Social Trend Coverage
In her best-selling book, Clicking! 17 Trends that Drive Your Business and Your Life, Madison Avenue marketing guru Faith Popcorn identified seventeen social trends driving consumer behavior. She says a business needs four or more trends supporting it to "click" for sustained success.
Inspired by Popcorn's insight, we developed our clickspread analysis technique to assess and plan the strategies and marketing messages of the portfolio businesses of the JFS Consulting nanocorp.
* Note: While some might consider it an oversight, Ms. Popcorn has apparently demoted mancipation as a notable social trend. While this move is understandable in light of Faith's subsequent bestseller Evolution, Sohodojo Jim is sorry to see this one fade. Speaking from a man's point of view, she was 'right on' in citing this trend despite the recent evidence of popular entertainment like The Man's Show and Spike TV! ;-)
Clickspread Analysis: How To
The technique is simple. Create a table; one row for each of the Popcorn Trends, a column for each of your nano-subsidiaries. On a scale of one (low) to three (high), rate the importance of each of the trends to your business strategies.
Look at the table. Consider your market magnet pattern.
If you want more information about Clickspread Analysis, see this issue of our Rants and Raves newsletter.
To learn more about clicking social trends, read Faith Popcorn's timely and timeless bestsellers, The Popcorn Report and Clicking! 17 Trends that Drive Your Business and Your Life.
If you are interested in more information about Clicking! trends, visit Faith Popcorn's Social Trends discussion board.
Editor's Note: A big 'Thank you' to Merilene M. Murphy who brought broken links on this nearly five year old page to our attention and helped us fix them. Thanks, Merilene, you are a proactive and thoughtful reader!
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