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A Modern Metamorphosis:
Cocooning into a small business revolutionary...
The insightful social anthropologist and Madison Avenue marketing guru, Faith Popcorn, hit the mark with her notion of "cocooning."
Ms. Popcorn aptly describes the hordes of urban dwellers holed up in our "safe house" homes, coping and recouping from the hectic and complex world Out There.
Absolutely...for most of us. Scary? Sure... sometimes. But way cool, too.
For some of us, our cocoons are not "time out, hide out, recoup and regroup" spots. They are our Millennium Falcons; our e-tickets to ride.
Welcome to the dojo...
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