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Review: Marketing Best Practices In a Nutshell
A remarkable distillation of "everything you need to know" about fundamental market dynamics. If your formal education skirted the subject of marketing, this is it. Ries and Root have written a remarkably helpful book that speaks to 'Brand You' free agents and small business owners as well as to corporate marketeers.
Many other marketing treatises fill volumes on the subject, few say as much with so few words. That is because Reis and Root have done us a favor. They have distilled their combined considerable marketing experience into a 'how to think about it' book, rather than trying to wow us with 'how to do it'.
Read it, then keep it handy to help you see market strategy dimensions in everything you do to build your 'Brand You' or to position your dejobbed small business' product or service.
The 22 Immutable Laws of Marketing Content at Sohodojo
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