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The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
by Al Ries and Jack Root

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Community Scorecard:  (Added: 24-Jun-2002 Rating: 0 Votes: 0) Rate It

A remarkable distillation of "everything you need to know" about fundamental market dynamics. If your formal education skirted the subject of marketing, this is it. Ries and Root have written a remarkably helpful book that speaks to 'Brand You' free agents and small business owners as well as to corporate marketeers.

Many other marketing treatises fill volumes on the subject, few say as much with so few words. That is because Reis and Root have done us a favor. They have distilled their combined considerable marketing experience into a 'how to think about it' book, rather than trying to wow us with 'how to do it'.

Read it, then keep it handy to help you see market strategy dimensions in everything you do to build your 'Brand You' or to position your dejobbed small business' product or service.

• Clicking with Future Trends: Combine Popcorn's 17 trends with Ries and Trout's 22 laws and you are on your way to building a powerhouse Brand You marketing strategy.
• Lead Follow or Get Out of the Way: Our reflections on nanocorp marketing owe much to the insights gained by understanding Ries and Trout's 22 laws of marketing.

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