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The Rise of the Creative Class
And How It's Transforming Work, Leisure, Community and Everyday Life
by Richard Florida

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Would you suspect that a city's subculture of artists, geeks, gays, and rockers are key indicators of local economic development potential? Or would you put your money on measures of corporate relocations and industrial infrastructure development? If you placed your bet on the geeks and rockers, you'd be making a smart decision according to Richard Florida's latest book.

While The Rise of the Creative Class speaks directly to those who aspire to the elite rants of Top 10 status as a Creative Class hub, the ideas underlying Creative Class dynamics have important implications for entrepreneurial and grassroots activists seeking to transform and revitalize their local communities and local economies.

You don't need us to tell you that The Rise of the Creative Class is a must-read addition to your reading list. But you may want to dig into the lnks below to find out more about Creative Class dynamics "in the small" - that is, how members of rural and distressed urban communities can apply these ideas in your neighborhoods.

• North Carolina High Tech - Rise of the Entrepreneurial Free Agent, An Emerging Resource and Constituency: State legistors should recognize the creative energy of today's free agent independent workforce as a resource for tackling knarly social and environmental problems. Read Sohodojo's briefing of North Carolina State Senator Eric Reeves. (PDF format)
• The US Festival 1982 - Birth of the Creative Class: For a bit of nostalgic fun, check out Sohodojo Jim's personal reflection on the US Festival with its never-before-seen on the Internet images of rare US Festival artifacts! :-)
• Sohodojo Founders Among Raleigh-Durham Creative Class :-): Sohodojo Founders Jim Salmons and Timlynn Babitsky are "charter members" of the Raleigh-Durham creative class according to Fiona Morgan's cover story in the Durham-based Independent Weekly.
• Nanocorps in Micropolis: Small Is Good in the Network Economy: While a handful of urban areas vie for Top 10 status as Creative Class hubs, what are the implications of creative class theory for rural areas and small towns? Our micropolitan regions will need to add a "fourth T" of Ties to tap the power our emerging Network Society and Network Economy.
• The Creative Enterprise Cluster: A Montana Business Case Study: Find out more about how Creative Class and Business Cluster Dynamics relate in this Sohodojo exclusive article. We've prefaced Stuart Rosenfeld's insightful Creative Enterprise Cluster analysis with an introduction that amplifies Stuart's powerful message.
• Creative Class In The Small: Economic Fire in Rural and Distressed Urban Communities: Here are the presentation slides (in PDF format) to our workshop at the Iowa Creative Economy Unconference. This is our first publication that lays out the idea of adding a "fourth T" – that of Ties – to Florida's "three T's" of Talent, Technology, and Tolerance.

• Why artists, geeks and rock bands are the key to economic recovery: Fiona Morgan's cover story in the Independent Weekly describes Sohodojo founders as 'charter members' in the loose tribe of creative folks that help make Raleigh-Durham Richard Florida's pick for the 6th coolest place to live!-)
• The Creative Class Companion Web Site: You have to have a companion web site to make it big in the highly competitive business book trade. Visit Richard Florida's book promotion site for reviews, discussions and excerpts.
• Richard Florida's faculty page at Carnegie Mellon University: He's the H. John Heinz III Professor of Economic Development at Carnegie Mellon University and founder and co-director of CMU's Software Industry Center. Learn more about his research interests and latest activities.

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