Clicking by Faith Popcorn and Lys Marigold, book or media cover image.

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Top : Life and Work Styles : Strategies and Tactics :
17 Trends that Drive Your Business -- and Your Life

by Faith Popcorn and Lys Marigold

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Community Scorecard (Added: 14-Jun-2002 Rating: 8.50 Votes: 2) Rate It

Media/Format Buy It
Hardback AZUS
Paperback AZUS BAM
Audiotape AZUS BAM
Hardback (Euro.) AZUK
Paperback (Euro.) AZUK

Key: AZUS Amazon USA, AZUK Amazon UK, BAM Books-A-Million, BN Barnes & Noble, NTV New Tribal Ventures

Review: Clicking with Future Trends

The Reis-Trout '22 Immutable Laws of Marketing' RIB cogently summarizes the dynamics of the marketplace. Faith Popcorn and Lys Marigold provide the psycho-social contemporary anthropological perspective.

Popcorn and Marigold cleverly deconstruct the world we live in into 17 trends underlying the dominant marketing strategies which assault our senses.

What are these trends? They include: 99 lives, anchoring, atmosfear, being alive, cashing out, clanning, cocooning, down-aging, egonomics, eveolution, fantasy adventure, icon toppling, mancipation, pleasure revenge, small indulgences, Save Our Society, and vigilante consumer.

Ruthlessly small nanocorps cannot afford to buy our way into market success. We have to think our way in, quickly and with least resistance. Quite simply, if you think you have a brilliant market opportunity and you have not weighed it against the Popcorn/Marigold trends, you have not done your homework. Your chances of nanocorp success go up greatly if you devour and understand the implications of this important book.

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