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Madison Avenue Marketing Guru and futurist, Faith Popcorn, and her partner, Lys Marigold, serve up a tasty treat that is full of useful insights for positioning and strategizing your 21st Century Portfolio Life.  pop 
(Added: 14-Jun-2002 Rating: 8.50 Votes: 2) Rate It

Influence Without Authority
Cohen and Bradford's classic management book, from 1989, detailing the strategies and practice of exercising influence without authority in today's business and community organizations. As timeless as it is timely. A Sohodojo MUST READ!  pop 
(Added: 31-Oct-2002 Rating: 10 Votes: 2) Rate It

The 48 Laws of Power
A feast for the eyes and the mind, The 48 Laws of Power pulls together the most profound thinking of those with or who seek power. Whether you exercise it or its analogue, discretion, you'll want to devour this one before someone who has read it before you has you for lunch!  pop 
(Added: 24-Jun-2002 Rating: 7.15 Votes: 7) Rate It

The Popcorn Report
Madison Avenue marketing guru Faith Popcorn's The Popcorn Report is chuck full of insightful identification and explanation of social, consumer and business trends affecting our lives and our businesses.  pop 
(Added: 23-Aug-2002 Rating: 10.00 Votes: 1) Rate It

How to Change the World
Bornstein has crafted a remarkable book that is both full of inspiring role model stories and practical advice for everyone working or wanting to change the world. A Sohodojo must-read!
(Added: 11-Mar-2004 Rating: 9.20 Votes: 5) Rate It

The 22 Immutable Laws of Marketing
Good things do come in small packages... Ries and Trout's 22 Laws of Marketing is one quick read worth its weight in nanocorp gold. A Brand You must for free agent marketers everywhere.
(Added: 24-Jun-2002 Rating: 0 Votes: 0) Rate It

The Great Game of Business
Most businesses are unnecessarily wracked with the extra pain of artificially induced and often intentionally heightened partitions of 'we' management and 'they' workers (or the other way around, depending on which 'we' you identify with). Open Book Management is one powerful means to tear down those performance-robbing barriers, especially for nanocorps and their Small Is Good Business Webs.
(Added: 23-Aug-2002 Rating: 0 Votes: 0) Rate It