The Brand You

The Entrepreneurial Free Agent and Dejobbed Small Business R&D Lab
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Three little books full of BIG IDEAS... 'The Fifty' Series
by Tom Peters

The Brand You 50: Or, Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

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The Brand You 50 [AZ] [AZuk] [FB] [BAM]
The Project 50 (Reinventing Work) [AZ] [AZuk] [FB] [BAM]
The Professional Service Firm 50 [AZ] [AZuk] [FB] [BAM]

Key: AZ Amazon US, AZuk Amazon UK, FB FatBrain, BAM BooksAMillion

Today's workplace is not your father's world of work. Nobody is going to take care of you but YOU. See yourself now, as your own best asset -- a free, independent, learning and growing, always improving Company of One -- Brand You!

In 50 powerful easy to read sections, Peters gives you expert advice on how to re-think yourself as your own best opportunity -- a confident, free thinking, self-promoting professional that others will notice and seek out to do business. This small book is jam-packed with practical advice -- from designing your business cards, to developing your image, to landing a project and making it WOW. This book is a must read. Wow Projects

The Project 50 (Reinventing Work): Fifty Ways to Transform Every "Task" into a Project That Matters!

When was the last time you worked on a WOW project? You know the one, where everything just got better and better and there it was, WOW! Superbly executed, beautifully delivered, a high impact outcome to be proud of for years.

Here's the guide to help you make every project you do, become work that matters -- a WOW project.

Professional Service Firm

The Professional Service Firm 50: Or, Fifty Ways to Transform Your 'Department' into a Professional Service Firm Whose Trademarks Are Passion and innovation!

Make your nanocorp a magnet. Attract the hottest talent and most interesting partnering projects. When you post your project needs on the Nanocorp Opportunity Board, have bevies of nanocorpers swarm to do the project. How's that going to happen?

In typical breathless fashion, Peters pours out 200 Things To Do to become a magnet business. Generate excitement. Master information flow. Design hot spaces. Become a WOW business looking for WOW partners, to do work that matters -- WOW!

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