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An Applied R&D Lab Serving Solo and Family-based Entrepreneurs in Rural and Distressed Urban Communities

The Nanocorp Primer #1

The Road Less Traveled and Where It Leads...

'Ruthlessly small' in a nanocorp world

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Accretive growth, getting bigger and more complex, encourages certain kinds of organization, product and service strategies.

  • When we need millions of units of some product or service, playing in this world is where the 'wins' are.
  • The problem comes when we move from needs to wants. Perpetuating this game requires us all to 'need' more stuff, to seek a thing-filled pampered life.

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