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An Applied R&D Lab Serving Solo and Family-based Entrepreneurs in Rural and Distressed Urban Communities

The Nanocorp Primer #4

Shamrocks and Nanocorps

Bridging the Digital Divide with 'Small is Good' Business Webs

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Joel Kotkin and the Rise of Craftories

We have a two-way content partnership with on-line mega-site, This allows us to dip into the vast archive of Inc. content to bring you the best information of interest to our community.

One particularly interesting contributor to Inc. content over the years is Joel Kotkin, the renowned urban policy and economic development advisor. Joel's 'Tailor-Made in America' article appeared in a 1996 issue of Inc. magazine. Though ancient by Internet Time standards, this article includes many insights about how creative shared production resources could be used as a foundation for building what we think of as 'Small is Good' Business Webs.

Faith Popcorn and Clickspread Analysis

Don't be misled by the best-selling popularity of Faith Popcorn's most influential book, Clicking. While it is an easy and interesting read, it is also chuck full of dead-on, seriously helpful insights about how to connect your business strategies with the overarching social trends which are shaping today's consumer marketplaces.

We developed a simple, analytic framework for assessing the nanocorp's portfolio coverage of Popcorn's seventeen foundation trends. We call it Clickspread Analysis and you can read about it here, together with a case study of the Sohodojo Business Services nanocorp.

Slide text -- 'Core Leaf', dejobbed, 'small' business, a pure Internet play, the eBrand... (1 of 3)

Why squirrel feeders?

  • Physical products for solo and 'craftory'-scale production
  • Extensible, 'brand'-able and eCommerce-able product line
  • High 'Click-spread' .(F. Popcorn trends) marketability

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Support Sohodojo, the Entrepreneurial Free Agent and Dejobbed Small Business R&D Lab exploring Open Source technologies to support 'Small is Good' business webs for social/economic development
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