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An Applied R&D Lab Serving Solo and Family-based Entrepreneurs in Rural and Distressed Urban Communities

The Nanocorp Primer #5

Nanocorps in the Dream Society

How 'Small is Good' Business Webs Will Compete in the Story-driven Marketplaces of the 21st Century

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Highly Recommended
Rolf Jensen's 'The Dream Society' is a Sohodojo must-read.
Are you and your ruthlessly small business ready for The Dream Society?

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Paradoxically, it isn't enough to be a good story, you have to become good at telling your story, too.

  • Don't tell a great story using the wrong story-form.
  • Business stories are not just told in the words of press releases, ad copy and investor pitches; you tell your story through every aspect of your business model.
  • Respect your audience... they recognize bad stories and have a keen sense of the integrity of the storyteller -- they know when you are yanking their chains!

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